01| HeyGen: Demo TalkingPhoto
HeyGen stands as a leading digital human video creation tool platform in the AIGC industry. Last Summer, I led the end-to-end design for 'Demo TalkingPhoto Generation', a cross-platform B2C AI video creation/sharing feature. Launch increased video submissions from 36% to 85%.
02| HeyGen: BrandKit Design
HeyGen is a pioneer in AI-powered digital human video creation within the AIGC field. In 2023, I led the UX design for HeyGen's 'Brand Kit', an AI-powered B2B SaaS for on-brand video creation. MVP launch doubled client engagement.
03| Mining 3: A platform for newbies to mine cryptocurrency
In 2021, I led the UX design for Mining 3, a Fintech crypto asset platform, from concept to V1.0. Iterative design process achieved 75% user satisfaction at launch.
04| Didi: Gamification Design for Didi Bike’s User Growth System
In 2021, I joined a national design contest sponsored by DiDi Global Inc, China's top ride-hailing firm. I designed a gamified user experience for Qingju Bikes, leading user research and prototype development. Our creative approach was highly praised by Didi's design and engineering team and we won excellent rewards as well as internship opportunities at DiDi Global Inc.
